TikTok is introducing a new feature that enables them to cut down on the amount of AI-created content appearing in their timelines. This move comes as the platform disclosed that it now features in excess of 1 bn content made with AI.
Testing and Rollout
The new functionality is in a pilot phase over the coming weeks before a widespread launch. This shift coincides with a surge in AI content, fueled by recent content generation software.
AI Content on Other Platforms
Recent reports that nearly a tenth of the most rapidly expanding content creators on another major platform only show AI-generated videos. A significant portion of this material is considered low-quality AI content, a label for poor-quality, mass-produced content that is typically nonsensical or dreamlike.
“We know from our community that many people like content produced via AI tools, from digital art to informative clips, and we intend to give people the option to adjust the amount of that, according to their own choices,” commented a platform representative.
Scale of AI Content
The service shared that there are now 1.3bn videos on its app tagged as artificially created. In total, over 100 mn pieces of content are submitted to the service each day, making AI-generated material a minor part of its total content library.
Customizing Your Feed
Members will be in a position to reduce or increase the volume of AI-generated videos they watch by opening the topic control setting in the app and choosing AI-made media. Other topics that currently be adjusted under the tool cover politics, style, aesthetics, and dance.
AI Disclosure Rules
The platform’s policies oblige content makers to label convincing AI-generated content, and it bans dangerous deepfakes of public figures or critical incidents. Any authentic-looking AI video that is unmarked can be deleted under its community policies.
In addition, the service will from now on attach an AI-generated tag to content created with its built-in AI features, or detected by an industry-wide initiative for spotting artificial media. This measure is designed to help prevent users from seeking to bypass the tagging system.
Educational Initiatives
The platform is additionally launching a two million dollar AI literacy fund for specialists and institutions to create informative material about responsible artificial intelligence. This initiative will benefit educational bodies focused on educating coding and technology.
Moderation Strategy
TikTok has supported its moderation strategy, amid debate over proposals to cut jobs for a large number of review team members in Britain. It is planning to reduce hundreds of positions in its content moderation team in London, with labor groups and internet security professionals voicing alarm that humans are being replaced by automated systems.
A trust and safety lead stated that human moderation would remain essential, but artificial intelligence can safeguard staff by eliminating the most harmful content prior to it is viewed by humans. The company announced a 76% decrease in disturbing and violent content handled by safety staff over the last 12 months due to intervention by its machine learning processes.
“We think that it’s essential to integrate people and machines to ensure user safety,” the executive stated. “We’ll have staff as integral to the approach, but we additionally believe it’s extremely critical to limit contact with unsafe media as quickly as possible, which is why a significant AI assistance is really helping us work at speed.”
